About Me

Prior to Life360 I worked for a variety of companies in design leadership and development, including two acquired startups. I also co-founded a product design consultancy, Tiny Goat, for many years. We built web experiences for a variety of clients, including the National Children's Hospital, Aveda, Prudential, and others.

My first introduction to design was setting type by hand with my dad. He had a vintage hand press—likely older than both of us—that we used to make Christmas cards every year. I learned a lot of foundational things about typography from this experience (like why it's called leading).

All that came in handy later when I first met the Macintosh. I credit the Mac for making me want to learn things like HTML and Javascript, or desktop publishing, just so I could use the computer. I made zines with my friends, built early terrible websites, and finally made my first real website (for money and everything) for a singer that I would hate to embarrass by naming. (Although she does keep asking where all the comboys have gone.)

This industry has allowed me to hone skills and learn new stuff, but also to have a ringside seat for its demise and rebirth every twenty-four months or so. I worked in the interactive bureau of a newspaper when consolidation, venture capital, and a lust for unbridled growth were all competing to kill journalism. I also saw the dawn of Ruby on Rails, and did some of my first real programming alongside some luminaries of the Rails world. I now look on with sadness as the creators of Rails refashion themselves as techno-fascist, free speech absolutist, podcast bros.

My focus these days in on design systems, design tooling, and design-to-code workflows. I love building tools that help designers and developers work better together, and I enjoy the challenge of making complex design systems accessible and easy to use. I believe it's imperative that interactive designers embrace code and learn to eliminate the middle man of drawing pictures of apps and websites in favor of just making them (or at least making really good prototypes.)

I live in NYC with my wife and two kids and our very nervous dog Enzo, who says hello (but asks that you not look directly into his eyes).